Taking Consumers on a Global Taste Journey
According to Cargill, “53% of consumers want to see more globally inspired foods at their local grocery store,” while “a striking 58% of Gen Z consumers have eaten globally-inspired food in the past week.”
So what is driving this trend? For one thing, global travel is increasing. After being couped up during the Covid 19 pandemic, travelers have renewed interest to explore new destinations. According to recent reports, international travel is projected to grow at a rate of 6-9% annually through 2026. Again, much of this growth is attributed to the Millennial and Gen Z cohorts, who generally prefer to invest in experiences over material purchases. Naturally, during these trips abroad, consumers are exposed to a plethora of new dishes and flavors. Once they return to their native country, they are eager to share these experiences with friends and family.
Social media is also contributing to the demand for global food products by conveniently showcasing an array of global cuisines for the everyday consumer. This results in a more “adventurous” shopper seeking international flavors in their authentic format. Instead of being intimidated by unfamiliar flavors and ingredients, today’s consumer actively seeks them out.
Lastly, the U.S. has become an increasingly more diverse nation. Americans have the opportunity to experience flavors from other cultures at a much earlier stage in their lives than before.
At OmniShore we predict the demand in the U.S. for global flavors and international food products to continue to grow. If you are a consumer brand hoping to enter and grow in the U.S. market, drop us a line! Our expertise can help you avoid many common mistakes and ultimately allow your brand to thrive in America. Contact Us